British Airways’ new advert provides a perfect metaphor for corporate communication. We know – we got there first!


  It seems like the idea is finally getting through. After banging the drum for the humble stick of rock as the perfect metaphor for how businesses should think and communicate, it appears the people at British Airways have caught on.   Their new print advertising features a stick of rock, liveried in company colours, bearing the company crest and its founding motto: To Fly To Serve. The curt and…

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Real-time PR: in just five words?

Philip Sheldrake: A tour de force in the world of public relations

Philip Sheldrake is something of a tour de force in the world of public relations. He set up and sold hot tech outfit Fuse PR, is a founding partner of Influence Crowd and venture marketers Meanwhile, has just finished his own book ‘The Business of Influence – Transforming Marketing and PR in the Digital Age’ and has re-enlivened life at the CIPR – to name but a few of his achievements….

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