Excellent public relations?

David Cameron

The Government has fared particularly badly with its Public Relations this week. PR is often confused by people outside the industry with media coverage.     This is hardly surprising as many of the people within industry confuse it with media coverage too. Many companies call themselves PR agencies when it fact they deal solely with media relations.   Public relations in its pure form is to do with building…

» Read full article



Reputation Management – reputation management my arse!

Reputation Management - reputation management my arse!

Every Friday, PR Week drops through the letterbox. And each week the twinge of excitement at the prospect of industry news is met by the twang of irritation at the magazine’s insistence on using the tagline: “’For professional communicators and reputation managers.”     Professional communicators? Undoubtedly. But reputation managers?   Writing a thought piece for The Chartered Institute of Public Relations (CIPR), entitled the Importance of Reputation Management, Magnus…

» Read full article



One of the great communication myths unravelled

PT Barnum

  Three American academics recently completed an interesting study into the effects of negative publicity, effectively testing the adage that: “There is no such thing as bad publicity.”   The trio, who represent such august institutions as The Wharton School and Stanford Graduate School of Business, suggest that ‘because negative publicity can increase product awareness and accessibility, it can sometimes have a positive influence on product choice sales.’   At…

» Read full article



A reputation and communication consultancy by any other name

Stick of Rock - building reputation through effective communication

Welcome to the Stick of Rock website.  Stick of Rock?, we hear you say. Odd name for a consultancy which promises to ‘build reputation through effective communication’.   Well yes, it is different. But that’s the point.   One of the key pillars of building reputation is to be distinctive[1]. There isn’t much point in investing time and effort in making a great reputation for yourself if people can’t remember…

» Read full article