An Apple a day keeps the brand doctor away: integrated marketing communication at its best

10th June 2011 | Communication, Corporate Communication, Effective communication, Featured, Integrated marketing communication, Reputation building, Winning reputations | 3 Comments

Great brand and reputation building communication

I love all things Apple. Always have. My first business, set up in the late 90s, depended on Steve Jobs’ early empire. With PCs, you had to rely on a technician to build your network. If anything went wrong, you had to wait for them to come back and fix it. With Apple, you could do it all yourself.   I still keep those old Macs and among the working…

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