Excellent public relations?

David Cameron

The Government has fared particularly badly with its Public Relations this week. PR is often confused by people outside the industry with media coverage.     This is hardly surprising as many of the people within industry confuse it with media coverage too. Many companies call themselves PR agencies when it fact they deal solely with media relations.   Public relations in its pure form is to do with building…

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One of the great communication myths unravelled

PT Barnum

  Three American academics recently completed an interesting study into the effects of negative publicity, effectively testing the adage that: “There is no such thing as bad publicity.”   The trio, who represent such august institutions as The Wharton School and Stanford Graduate School of Business, suggest that ‘because negative publicity can increase product awareness and accessibility, it can sometimes have a positive influence on product choice sales.’   At…

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